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Cricketers Bowled Over by Golden Competition |
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Written by Peter Burgess
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Wednesday, 19 May 2010 |
 Warren, Mike and Lee
The ex Lancashire County and England Cricketers set off from East Lancashire Steam and Diesel Railway Station and walked six miles through the parks and woodland of Irwell Valley before descending onto Summerseat Railway Station and Holcombe Village.
On completing the walk Warren Hegg said: “Daniel Thwaites is encouraging people to follow in the footsteps of Alfred Wainwright to discover the outdoors. So when we received a call from our club sponsor asking us to take part we jumped at the chance.”
Lee Williams, Marketing Manager at leading family brewer, Daniel Thwaites also took part in the walk. He explained: “Thwaites Wainwright is renowned for its golden colour and subtle sweet flavours associated with Spring and the fresh outdoors. Because of this and its links with Alfred Wainwright, we decided to host a walking competition throughout England and Wales. As well as discovering the great British outdoors, people can also discover the virtual location of a Thwaites Wainwright golden bottle to be in with a chance of winning a cheque for £3,000.”
 Warren Hegg continued: “With cricket being an outdoors sport we are used to all weather conditions, it was great for myself and Mike to get back out in the open air and be walking on such a lovely sunny day! The walk we completed in Ramsbottom was one of 100 scenic routes available within the competition and we’re encouraging everyone who enjoys walking to take part.”
Runners up prizes include 20 Thwaites Wainwright walking fleeces and 20 cases of Thwaites Wainwright.
Thwaites Wainwright is available to buy bottled in leading supermarkets including Waitrose, Morrisons, Sainsburys and Tesco.
The promotion is running until 23 July 2010. For more information visit www.worthwalkingfor.co.uk. |
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"Through the years I have compiled a veritable library of books, many of which focus on my greatest love - that of high places. To be honest I was surprised at my collection ranging from a book entitled, ‘Descriptive Tour’ from 1821, right up to Chris Jesty’s latest updated AW Pictorial Guide (Book 4). To be honest, I had quite a fun afternoon, in between the cleaning and recycling, by dipping into some of the literary gems that grace my shelves."
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 Having a brand is the new buzz word and I am afraid that AW has become a brand. Sadly, and I am sure he would hate this, when people mention AW in fellwalking circles, their ears prick up. Of course AW is to be admired, but when people start to abuse this name many years after his death I begin to feel that they might just have lost the plot. Although for anyone unfamiliar to AW, this book might be useful, however to most of us I think that investment in a very large barge pole will be the order. I don't want to slate the company that saved the Wainwright guides but come on Frances Lincoln, let's have some originality if you are going to use the great fellwalker's name to sell a book! |
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"A big thank-you too to Peter for piecing together the latest Lost Sheep, I feel honoured to find a place in this extra special issue and serve AW's dearest cause." Mark Richards
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