Thwaites Flies the Flag for Wainwright Print
Written by Jayne Harman   
Wednesday, 07 May 2008

N.B.  Please note that this offer is now closed and Thwaites Brewery has stopped sending out Wainwright Flags.  The brewery thanks all those who got involved and flew their flags on many Lakeland fells!  Well done to all those who took part.

Wainwright ClipNow Thwaites has unveiled a bottled version of the drink and has already received its first national listing with Waitrose – and as part of the launch has commissioned Wainwright flags for people to raise along the walks that he made famous.

Thwaites is encouraging walkers to take their own Wainwright flags on the routes around the Lakeland Fells or any part of the Coast to Coast walk designed by Wainwright. To get one of the limited edition flags simply click on the thwaites.co.uk website.

The walkers will then be asked to send in a picture of themselves with the Wainwright flag being held proudly on one of the routes, along with details of the area the picture was taken.

 

We have been inundated with requests from people wanting to find out whether Wainwright would be produced as a bottled beer and when it might be launched.

They will be added to a new Thwaites Wainwright gallery of walks, and the best 10 pictures received will be sent a complimentary case of the new bottles and a limited edition Wainwright book.  Inspired by the challenge laid down, Thwaites sent father and son, Martin and Paul Shearer, who both work for the brewery, up Helvellyn for the inaugural picture.  Thwaites marketing manager, Lee Williams commented, "It was great to see the pictures they brought back. Wainwright has been a fantastic addition to our portfolio and has been massively popular in pubs and bars with drinkers across the country."

Thwaites’ Paul Shearer (L) and Martin Shearer fly their Wainwright flag up Helvellyn Mountain in the Lake District
Flying the Flag! [Click image for a larger version]
"There has been big interest in the launch and we are already talking to some major national chains about the next step for the brand – we really believe it can become a big flagship ale for us as it's lightly hopped, refreshing taste is just what people are looking to drink".

To get your Wainwright flag then please e-mail Thwaites adding Wainwright Flag - OFC in the subject line and sending off your name and address.  To access the e-mail address visit the Thwaites Fly The Flag website.

Jayne Harman from Thwaites was very impressed by the OFC website and was interested whether we would like to organise a walk in the near future.  We might get a crate of Wainwright to quench our thirst at the end!  As a proposal, we could combine a walk with a visit to Kapellan as part of a weekend of Wainwright celebration.  Please express your interest by e-mailing Peter Burgess via the submission form at the base of this page. 




Bookmark with:What's this?

Reddit!Del.icio.us!Facebook!StumbleUpon!Yahoo!
 
HAVE YOU SEEN?
Lakeland Walker - Special Offer
Read more... WHETHER it’s a hike across the high fells or a lakeside ramble you enjoy most, let Lakeland Walker – Britain’s oldest and best-selling Lake District walking magazine – guide you along the way.  Follow this link to find out more about Lakeland Walker and to utilise a subscription offer just for the OFC.....
 
Southwold Town Trail
Read more... This is an article looking at the booklet, "Southwold Town Trail - The Hunt for King Edmund's Crown".  This is a town trail, devised by Peter Burgess, a secondary school teacher by trade, and adult educationalist, Steve Button.  The trail  focusses on the delectable Suffolk town of Southwold.  The Trail is intended to guide you around Southwold seeking out information in order to solve clues and thereby gain the key to your final quest and task.  All those successful on the trail receive a certificate of completion.  Read on to find out more and buy your own copy....
 
RSS

Join Us

Want to participate in the OFC? Then why not join the Yahoo Message Board




Forthcoming Events

There are no upcoming events currently scheduled.

LDNPA News

BBC Cumbria News

"If you dear readers should get a bit of grit in your boots as you are crossing Hay Stacks in the years to come, please treat it with respect. It might be me." A Wainwright 1907-1991